The Most Inspiring Expo in The World

International Food and Technology Expo 2024, will be held in Amman –The Hashemite Kingdom of Jordan, where the world of the food industry is preparing to learn the new and modern food & beverage industry & technical trends. The exhibition will be held at the (Jordan International Exhibition Center Mecca Mall) for the second time in the kingdom and will be organized by Pulse International for Organizing Exhibitions & Conferences. The exhibition will be held from the 21th of August, 2024 till the 24th of August, 2024. The exhibition will be Business to Business B2B. To help build relationships between exhibitors, which is important for a successful company. This year، the exhibition hosts international companies.

Get Ready For The Expo

21-24 August , 2024

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Jordanian Market

The food industries in the Kingdom is advanced and is ranked second in terms of quality and quality and reach most of the markets of neighboring countries. The volume of investments in the sector of food, supply, agricultural and livestock industries amounted to one billion dollars. Jordan’s imports of processed foods far outweigh its exports; much of this is due to the importation of low-processed food products based on agricultural outputs that the Jordanian agricultural sector cannot produce competitive quantities. With the cooperation of the Syndicate of food traders in Jordan, there will be 100 leading companies in the sectors exhibiting locally and internationally

Our Sponsers

Beverage

The beverage industry is undergoing a transformation, driven by consumer demand for healthier, more sustainable, and innovative products. This is leading to the development of new categories like functional beverages, craft spirits, and low- and no-alcohol options. The global beverage market is valued at USD 1.5 trillion and is expected to grow at a CAGR of 2.5% until 2025. Functional beverages like kombucha, kefir, and infused waters are gaining popularity due to their perceived health benefits. Craft spirits are experiencing a boom, with consumers seeking out unique and artisanal products. Low- and no-alcohol options are also on the rise as consumers become more health-conscious.

Dairy

The dairy industry is undergoing a transformation as consumers seek out healthier, more sustainable, and innovative dairy products. This is leading to the development of new product categories, such as lactose-free milk, probiotic yogurt, and plant-based dairy alternatives. The global dairy market is valued at USD 1.3 trillion and is expected to grow at a CAGR of 2% until 2026. Authentic flavours like vanilla, chocolate, and fruit are still popular, but there is also a growing demand for unique and artisanal flavours. Plant-based dairy alternatives are gaining traction as consumers seek out sustainable and ethical food choice

Fat & Oils

The fats and oils industry is evolving as consumers seek out healthier and more sustainable alternatives to traditional cooking oils. This is leading to a rise in the popularity of plant-based oils, such as avocado oil, olive oil, and coconut oil. The global fats and oils market is expected to reach USD 100 billion by 2025. Plant-based oils are gaining traction due to their perceived health benefits and association with sustainable production practices. There is also a growing demand for speciality oils with unique flavour profiles and functional properties.

World Food

The world food industry is facing several challenges, including climate change, population growth, and resource scarcity. These challenges are driving innovation and collaboration across the industry to ensure a secure and sustainable food supply for the future. The global food industry is valued at USD 7 trillion and employs over one billion people. There is a growing focus on sustainable food production practices, such as organic farming and regenerative agriculture. There is also a movement to reduce food waste and promote circular economy principles in the food system.

Meat & Poultry

The meat and poultry industry is facing challenges from consumer demand for healthier and more sustainable products. This is leading to the development of new technologies, such as plant-based meat alternatives and cultured meat. The global meat and poultry market is valued at USD 1.2 trillion and is expected to grow at a CAGR of 1.5% until 2025. Plant-based meat alternatives are gaining traction as consumers seek out sustainable and ethical food choices. Cultured meat, also known as lab-grown meat, is still in its early stages of development but holds the potential to revolutionise the meat industry.

Pulses, grains & cereals

Pulses and grains are experiencing a resurgence as consumers rediscover their nutritional value and versatility. This is leading to the development of new and innovative products, such as pulse-based pasta, grain-free bread, and gluten-free snacks. The global pulses and grains market is valued at USD 250 billion and is expected to grow at a CAGR of 3% until 2027. Ancient grains like quinoa, amaranth, and sorghum are gaining popularity due to their high nutritional content and gluten-free status. There is also a growing demand for pulse-based products, such as hummus, lentil chips, and chickpea flour.

Health, Wellness & free-form

Consumers are increasingly seeking out food and beverages that promote overall well-being and cater to specific dietary needs. This is leading to a surge in demand for products with functional ingredients, plant-based alternatives, personalized nutrition solutions, and products that are free from allergens, gluten, and other restricted ingredients. The global health and wellness food and beverage market is expected to reach USD 2 trillion by 2026. Functional ingredients like probiotics, antioxidants, and adaptogens are gaining traction, while plant-based alternatives to meat, dairy, and eggs are becoming mainstream. Personalised nutrition plans and customized food and beverage products are also on the rise. Additionally, there is a growing demand for free-from products that cater to specific dietary restrictions and allergies.

Power Brands

Power brands are leading the way in innovation and sustainability within the food and beverage industry. These companies are investing in research and development to create new products and processes that meet consumer demand for healthier, more sustainable, and convenient options. Power brands dominate the global food and beverage market, accounting for over 50% of sales. Power brands are constantly evolving and adapting to changing consumer preferences. They are investing in sustainability initiatives, ethical sourcing practices, and innovative packaging solutions.